Hunger No More

\Brand personality
\Content
\Wireframes
\UI Design

The Project

Hunger No More are fighting a major issue which has very serious consequences in the lives of those affected. They need the support of donator’s to help them succeed in their mission against hunger.

Overview

We worked with internal stakeholders to define the brand personality and create a landing page for the organisation.

The brand personality should convey the serious nature of their work, whist projecting them as friendly, compassionate and approachable, appealing to a wide audience so they can maximise their impact.

Company Values

  • Honesty
  • Compassion
  • Respect
  • Service to Others

Through combining a conservative tone of voice with a warm and friendly demeanour, Hunger No More can convey the nature of their work and help donors to relate, increasing trust. Establishing a consistent message via inclusive design and marketing will help them to become more memorable and strengthen their position in the NFP sector.

We created a home page wireframe and copy, designed to educate visitors and encourage them to make a donation, before progressing to an initial UI design concept.

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